partnership lanes defined. b2b $680k → $1.1m. product range launched after 2-year stall.
margin 41% → 52%. promotional cadence structured. full-price conversion up 22%. $2.8m revenue.
trade channel $180k → $640k. 7 new trade accounts in 4 months.
blended margin 24% → 33%. marketplace restructured. wholesale transferred.
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