Brett

22-person team
$6.4m
$8.1m
western australia

before

Brett had been running his mining services and equipment maintenance business for ten years. twenty-two people servicing gold and iron ore operations across the pilbara and goldfields regions. the work was counter-cyclical by nature. when commodity prices fell and mining companies cut costs, they deferred capital expenditure and relied more heavily on maintenance contractors to extend the life of existing equipment. Brett's business was more resilient than most in a downturn. the problem was not the market. it was the same problem it had always been.

Brett was the technical authority on every significant maintenance job. his site supervisors were experienced and had been with the business for years. they managed their crews well. every decision above the routine: scope changes, equipment substitutions, partner communications on complex jobs, came back to Brett. he was managing site supervisors across two regions by phone while also running the business commercially. the two senior supervisors who had been with him longest were starting to disengage. both had told Brett informally that they wanted more responsibility. Brett had heard it as ambition. it was also a retention signal he had been ignoring.

the business had a revenue concentration problem. three mining companies represented 71% of revenue. all three relationships were managed personally by Brett. the contract renewals that were coming up in the following twelve months required Brett to be in front of the decision-makers at each company. he had not developed a secondary relationship at any of the three. if his contact moved, the renewal conversation would start from scratch.

the shift

technical authority was formally distributed to the two senior supervisors: scope decisions within a defined threshold, equipment substitution authority, partner communication on routine and moderate complexity jobs. Brett's involvement restricted to novel technical challenges and partner communications above a defined complexity level. a defined escalation path installed across both regions.

the three major partner relationships were mapped and secondary contacts were identified and introduced. Brett attended the initial meetings, the senior supervisors attended the follow-up conversations and built their own relationships with the operational teams at each mining company. contract renewal conversations were structured as team conversations rather than Brett-dependent ones.

after

the two senior supervisors stayed. both took on expanded roles within the new structure. Brett's phone contact from the field dropped from daily to twice weekly within eight weeks. one of the three major contract renewals was negotiated primarily by a senior supervisor. the first time in the business's history that a significant commercial conversation had happened without Brett.

the renewal was successful and included a 12% rate increase. revenue grew from $6.4m to $8.1m in fifteen months. Brett took two weeks off in month ten. not one site issue reached him.

the lesson

the business was structurally recession-resilient. the maintenance demand held regardless of commodity prices. the constraint was never the market. it was that Brett was the operating system of a business that had been ready to run without him for years

Transformation metrics

Hrs per week in operations

55–60

Under 20
Consecutive days off

0 in 3 years

42 across 9 weeks
Revenue

$1.5m

$8m in 15 months
Below-margin work

Regularly accepted

Eliminated
field contact reaching Brett

daily

twice weekly within 8 weeks
major contract renewals without Brett leading

0

1 - with 12% rate increase
senior supervisor retention risk

high - both disengaging

both retained and promoted
revenue movement

$6.4m

$8.1m
revenue concentration - top 3 partners

71%

secondary relationships established

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